4 Ways to Sell Rugs to Your New Buyer
You are probably wondering how to sell rug pads in a slow economy. The truth is that selling Persian rugs, Tibetan rugs, shag rugs or any other type of Oriental rugs will not be as easy as selling hand made carpets in a down economy. However, you can increase your profits if you focus on the selling styles of these rugs. For example, it makes more sense to focus on the oriental rug styles that have a higher profit margin for you when it comes to selling. Once you learn how to sell Oriental rugs in a slow economy, you may find yourself more interested in learning how to sell them in a better economy.
The good news is that there is still a market for Persian rugs as many new buyers still love to buy this type of rug. Also, many of the old-time buyers who purchase these types of rugs prefer them to modern rugs. Therefore, you can easily convince them to buy from you rather than from a competitor. You simply need to focus on marketing your brand name to potential new buyers of your old time rugs.
The best way to market your brand name and your oriental rugs is by using the internet. There are many online resources that will help you find potential buyers for your rugs. Some of these online resources are free and some of them will require a fee. The good news is that many rug retailers already have an existing online presence, making it easier for you to market your brand name to potential buyers. Once you have an existing presence on the web, you will have a better chance at being able to sell your old time rugs in a slow economy.
In addition to having an existing presence on the web, you will also want to market your rugs in a manner that is appealing to potential buyers. When dealing with slow markets, the last thing you want to do is antagonize your new buyer. One way you can get around this antagonizing behavior is to offer incentives to your prospective new buyer. For example, if you have a sale on some of your older rugs, you might want to offer a discount to your new buyer. Offering discounts to potential buyers is one of the most effective ways in which you can both make a profit and retain loyal customers.
In addition to offering discounts on your rugs, you will also want to offer incentives to your existing customers. Often times, people who buy traditional oriental rugs are willing to pay more for newer, more attractive styles, which can make the old rug that much more valuable. Offering a loyalty discount on future purchases of your rugs is another great way to retain customers and increase sales.
The last thing that you want to keep in mind when it comes to pricing of your rugs is your customer’s budget. It is often times better financially for the consumer to buy a higher quality Oriental rug at a lower price than a cheaper, lower quality Persian rug. However, you do not want to sacrifice your customers by selling your cheaper rugs at a higher cost. It is important that you recognize the difference between a good price and a bad price.
